To reach new audiences, your podcast episode's content must be visible across multiple marketing channels. However, many new podcasters don't yet have the time or resources to create social media graphics, ad campaigns, and a specific content marketing strategy for each social network. Many are simply lost on how to promote their podcasts. If you’re one of them, we’ve got you covered.
Contrary to popular belief, you don’t need to think of brand new content for every marketing channel, to promote your podcast. In fact, you can use your existing episodes to do it. In other words: You can repurpose your existing content.
We’ve already shared multiple ideas to repurpose your podcast’s content. Now it’s the time to put all that knowledge into practice.
In today’s post, we’ll list our favorite tools for repurposing your podcasts across marketing channels. We’ll cover:
- ✍ Content creation tools
- 📧 Newsletter tools
- 🎨 Design tools
- 🔊 Distribution tools
Let’s get started.
How to Create Blog Posts & Videos with Transcription & Audiogram Tools
There are many ways to repurpose your podcast content. Creating new material out of snippets from your episodes is a great way to increase your show’s visibility.
You can repurpose your episodes by creating:
- Blog posts
- Audiograms
- Quote images
At this point, you probably assumed you need to transcribe your episode word-by-word. Not really, there are a lot of tools out there to automate that part of the job. Our favorite ones are:
- Sonix
- Audiotease
Sonix
Sonix is an AI-powered transcription tool that converts podcast audio into text. Sonix supports more than 35 languages.
With Sonix, you can easily:
- Create automatic transcripts from audio and video
- See automatic timestamps word-by-word
- Work collaboratively with your podcast team
- Organize and view all your podcast transcriptions
- Share and publish your podcast transcriptions on diverse marketing channels
Sonix can be greatly useful for creating blog posts and extracting quotes from your episodes.
Here’s the workflow we recommend to write your posts:
- First, transcribe your podcast using a podcast transcription tool such as Sonix. That transcription will be your starting point.
- Edit the transcription: Add an introduction, hooks for episode quotes, extra information and a compelling Call to Action.
- Optimize your transcript for SEO and publish it.
- Share it across social channels.
Keep in mind that your blog post shouldn’t contain the exact same information as your episode. You should always add something new and valuable to your audience. Why? Simple, those who listened to the episode won’t mind reading your post, and those who read the post won’t mind listening to the episode. The key to keeping your audience interested is offering diverse content across channels, even if that content comes from the same place.
Sonix offers a free trial with 30 minutes of podcast transcription for free. Paid plans are divided as:
- Standard at $10/hour
- Premium at $5/hour
- Enterprise, with personalized fees according to your needs
Audiotease
Audiograms are short videos highlighting one of your episode’s best moments.
Professional podcast audiograms usually include:
- A transcription of the snippet, which appears on screen as the clip progresses
- Recognizable branding
- Synced audio waves
These types of videos are extremely engaging. But they can also be hard to create. Luckily, with Audiotease, you can design professional audiograms straight from your browser.
Audiotease allows you to snip your episode's highlights and create stunning and memorable videos from them. Plus, it doesn’t require any editing skills.
With Audiotease, you’ll be able to:
- Create video transcripts of your episodes automatically
- Use eye-catching templates that fit your podcast's brand - and edit them to taste
- Customize and edit your audiogram through diverse design features
- Share your content across your podcast’s marketing channels
Audiotease offers a free plan that lets you:
- Create one 1-minute video per month
- Generate unlimited transcripts
- Work with a variety of templates
- Export or share the video in HD
Audiotease offers four types of plans:
- Free
- Basic (starting at $9.99/month)
- Pro (starting at $24.99/month)
- Custom enterprise options
Our Favorite Design Tools for Podcast Repurposing
It goes without saying that good-quality images are key to engaging your audience on every platform. And, good news: you won’t need any graphic design skills to create appealing images.
You can create them with intuitive design tools that provide you with tons of eye-catching templates. Plus, you’ll be able to customize those templates with your brand's color palette and scannable typography.
Our favorite design tools are:
- Bannerbear
- Figma
Bannerbear
Bannerbear is an AI-powered design automation platform that helps you create:
- Social media visual assets
- eCommerce banners
- Dynamics email images
- Social media carousels
Plus, you can also:
- Streamline marketing tasks by automating workflows
- Schedule social media posts
- Design and automate your own templates
Bannerbear offers a 30-day free trial. Paid plans are divided into:
- Automate at $49/month
- Scale at $149/month
- Enterprise at $299/month
Figma
Figma is a collaborative and easy-to-use UI/UX design tool sweeping the design world. Figma is being used by thousands of designers to create social media graphics, brands, and more.
One of Figma’s greatest differentiators is that multiple users can work in real-time on the same file by sharing a link.
Basically, Figma allows you to:
- Design social media graphics of all sizes
- Automate your content creation, through a wide variety of free, community-shared plugins
- Create a library of reusable design elements, for consistent content creation
Figma offers an extremely generous free plan. Figma’s free plan is more than enough for most use cases. Paid plans are recommended for large teams using Figma at scale.
These plans are:
- Figma professional (starting at $12 per editor/month)
- Figma organization (starting at $45 per editor/month)
Why You Need a Content Planner [+ Our Pick]
Last but not least, use a content planning tool to schedule your posts. This will make your life much easier.
Now that you’ve already transcribed your podcast and written your blog post, and created images and audiograms, it’s time to organize them into a content calendar.
There are many tools out there. In this section, we’ll dive into one of the most popular: Hootsuite.
Hootsuite
Hootsuite is a content management tool that lets you plan, schedule, and automatically publish posts across all your marketing channels. Thus, you won't waste time on manual publishing.
With Hootsuite, you’re able to:
- Schedule posts across all your podcast’s social media channels
- Plan and monitor all your social media content
- Keep track of your social media engagement across all platforms
- Get publishing time recommendations based on your country and channel of choice
- Access all your social inboxes in one place
Hootsuite offers a free 30-day trial, and there are four paid plans available:
- Professional, at $49/month
- Team, at $179/month
- Business, at $739/month
- Enterprise, with a specialized fee.
The Best Newsletter Tools for Podcasters
Newsletters are a great way for people to keep in touch with you, recall highlights from your episodes, and get excited about the next ones. Plus, it’s not uncommon for users to share their favorite newsletters with their own social media communities.
In this section, we’ll share two newsletter tools we love:
- MailChimp
- Substack
MailChimp
MailChimp is an email marketing platform for creators and small businesses. It’s packed with accessible but powerful features that allow you to create stunning newsletters and automated messages.
Mailchimp allows you to:
- Design & send engaging newsletters that match your podcast brand
- Schedule social posts
- Track and segmentate your audience
- Grow your mailing list through optimized subscription forms
MailChimp offers a free plan that includes an all-in-one marketing CRM and a “wizard” for creating email and social media templates. Plus, MailChimp offers 3 paid plans:
- Essential at $11/month
- Standard at $17/month
- Premium at $299/month
Substack
Substack is a blogging and newsletter platform for independent writers and podcasters. With Substack, you can share your podcast episodes, create blog posts and send newsletters. Plus, you can use this platform to paywall your content.
With Substack, you can:
- Upload and distribute your podcast episodes
- Send newsletters to your audience
- Publish public posts
- Monetize your newsletter subscriptions
Regardless of your subscriber count, publishing on Substack is always free. Yet, if your newsletter subscription is paid, Substack will charge you 10% of your income.
It’s worth mentioning that, unlike Mailchimp, Substack doesn’t include complex audience segmentation or the possibility to automate email sequences. It’s a very straightforward tool for those starting a content-based business.
Upgrade your Podcast Marketing with Eye-Catching Audiograms
In today’s post, we took a look at some of the tools you can use to simplify your podcast marketing & content repurposing efforts.
Repurposing your podcast episodes is by far one of the easiest and most cost-effective ways to grow your audience on social media. Plus, unlike other content formats, audiograms are powerful content teasers. With audiograms, you can attract new listeners by sharing your show’s best moments.
Curious? Create your first podcast video today, for free.