Wondering how to promote your podcast? Video marketing is one of the most effective techniques out there.
Levering the power of video can be the key to growing your audience. Especially if you combine it with an eye for social media trends and keep track of what your audience is currently interested in.
These days, creating a transcribed video of the best moments from each episode is the best method of promoting your podcast. Clips with episode highlights can catch your audience's attention and are extremely shareable. But, creating them can be a time-consuming and expensive process.
Fortunately, there are top podcasting apps that make this process fast & effortless. Audiotease is one of them.
In this post, we’ll explore some key features that make Audiotease the best audiogram app for podcasters. We’ll also show you how to create your first video in 4 easy steps.
Ready? Let's get started.
First Thing First: Why Convert Podcast to Video?
Before we dive into how to create an audiogram with Audiotease, it’s worth asking an important question: Is video all that it’s said to be? Is video marketing worth it?
Humans are visual creatures, there’s no denying it. And social media is a world where patience isn’t king. So, the best podcast promotion strategy is providing value through bite-sized videos.
This isn’t just a hunch, it’s backed by data. According to recent surveys:
- 68% of users prefer business videos under one minute.
- 93% of businesses gain customers through short social media videos.
- 51% of marketers who used short-form videos last year are willing to invest more in this medium, with 38% planning to invest the same amount.
All in all, creating catchy & short videos can give you a significant boost in viewers because:
- It engages your current podcast listeners. Getting your current audience to listen to your podcast every time is the key to success. However, if you don't keep them hooked through social media, it's likely that they’ll lose interest soon. Making videos with relevant snippets from each episode will keep them engaged and encourage them to share your content.
- It engages new audiences. Offering short and engaging video content on different platforms will get you in front of new audiences. Video marketing can get you in front of users who aren’t actively looking for new podcasts but who are receptive to your message.
- It’s easy to repurpose. Videos work well on all social media platforms, so you can repurpose that content on Instagram, Twitter, Facebook, TikTok, and so on. In short, you can produce something engaging and valuable without creating new content exclusively for social media. You just have to repackage the best bits from your existing material.
- It’s more accessible than a long podcast episode. Video snippets allow an audience that may not prefer long-form content (such as podcasts) to enjoy your work.
How to Market Podcasts with Engaging Videos: Create an Audiogram in 4 Simple Steps
A web-based podcast video maker makes a potentially headache-inducing process simple, cost-effective, and time-saving.
If you're considering investing in a professional video editing tool, signing up for an editing course, or hiring a transcription service for the audio podcast transcript, we’ve got good news: Audiotease can automatically handle the entire video production process for you.
This section will walk you through how to create a professional and engaging video podcast with Audiotease.
Let's dive in.
1. Upload the Episode Link
To get started with Audiotease, simply paste the URL of the podcast episode you’ll be working with. You can also upload it as an mp3 file.
Next, clip the best part of the episode. When you select the clip, Audiotease automatically transcribes it.
On a free plan, you can convert up to 1 minute of content. Paid plans allow up to 5 minutes.
2. Choose a Template
Choose a template from our professional library. It's a click away! Don’t worry, templates are just starting points, and you can fully customize them.
If no template works for you, you can create your own. Plus, you can adapt your design to different aspect ratios. That way, your video will fit the platform where you’ll post it.
3. Make the Template Your Own
Now it’s time to customize your video. After you choose your template, Audiotease will automatically take you to the Customize video page.
Audiotease divides its customization tools into three sections:
- Design
- Transcript
- Advanced editor
Design
The Design section allows you to customize the video template to fit your podcast’s branding. You can edit:
- Your podcast’s name
- The episode’s title
- The background color
- The transcription’s text color
- The waveform
- Your Podcast’s cover image
You can change the color of all elements of your podcast video. Feel free to use the color picker to find new shades or paste in your color of choice in HEX format.
You can choose from five completely customizable waveforms.
Audiotease’s podcast videos put your brand front and center. If you create a new cover for every episode, you can seamlessly add it to your audiograms.
If, after all your design work, you check out the clip and the fragment you chose doesn’t fit, don’t worry. You can click Edit audio and re-clip your video. Your design changes won’t be lost.
Podcast Transcript
In the Transcript section, you’ll find the tools you need to convert your podcast to text.
With Audiotease’s transcription generator, you can display and edit a transcription of your podcast highlight. Yes, you won't need a podcast transcription service.
Simply open the Transcript section to verify that the output from our automatic podcast transcription software is accurate. If there's something you would like to change, simply click on the word and make the necessary corrections.
Advanced editor
Once you've made enough changes, simply click Save changes. If you’re happy with the result, that’s it. Your video is ready to be rendered and exported to social media.
However, you can also use the Advanced Editor if you need to add more information or modify your layers.
After making your changes, click on the Save & Close button. You will be taken back to the Customize video page.
4. Save & Share the Video
Now it’s time to export your video. Clicking on the Download button will open a window showing you that the video is being rendered. It’ll only take a few seconds.
Once your video is ready, you can:
- Download it
- Export it to your social media platform of choice
- Embed it into your website
And that's it! That’s how simple it is to convert your podcast into video with Audiotese.
Share Memorable Podcasts Moments with Audiotease
Podcast audiograms are a great way to share your podcasts and attract new listeners.
Luckily, now you know how to share your podcast snippets with the world - isn't that easy? Audiotease makes video marketing so simple! Give it a try today and create your first video for free.