As podcasting has grown in popularity in the last few years, so has competition within the industry. That’s why creating a solid podcast brand and finding powerful ways to connect with your audience has never been more important. Especially when it comes to social media. While experimenting with different formats can bring diversity to your […]
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Podcasts are an excellent way to share your thoughts and ideas and grow a community around what matters to you. What’s more, they can also be a source of income. If you’re considering starting a podcast, you’re probably wondering how you can monetize it. There are many options for monetizing your podcast, but not all […]
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Daring to try new things is vital to succeeding in almost any field. But what about podcasting? As technology evolves, there are constantly new hosting and promoting options, and you may be wondering which ones are worth trying. Twitter and Twitch, for example, are gaining traction nowadays, as platforms to grow (and even host!) podcasts. […]
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Sponsorships can be a great way to monetize your podcast and get the resources (and team) you need to scale it. But it can be tough to find sponsors who are a good fit for your show. In this post, we’ll share everything you need to know to get quality podcast sponsorships. We’ll cover: The […]
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The most successful podcasts have strong brands. And, of course, every brand needs its own website. But why? Having a well-designed and optimized website makes your podcast more discoverable. Plus, it makes it easier to tell your story and connect with potential sponsors. A website centralizes your digital presence and allows you to connect to […]
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To reach new audiences, your podcast episode’s content must be visible across multiple marketing channels. However, many new podcasters don’t yet have the time or resources to create social media graphics, ad campaigns, and a specific content marketing strategy for each social network. Many are simply lost on how to promote their podcasts. If you’re […]
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It’s no news that starting a podcast requires an initial investment. In some cases, you may even need to hire a team to help with marketing, writing, and planning. But, if you’re on a tight budget or you don’t want to make a huge commitment yet, you probably want to minimize your initial investment as […]
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Developing a marketing strategy entails a lot of thought and planning. In fact, you might have already tried multiple techniques to approach your target audience: blog posts, ad campaigns, social media, etcetera. But, is there anything else you can do to reach them? If you’re looking for new ways to promote your business, podcasting may […]
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As you already know, a podcast requires many elements to come to life: tools, a team, scripts, and equipment. But, after everything is set and your product is finished, it’s time to get it in front of your target audience. That’s when a solid marketing strategy comes into play. A marketing strategy can entail as […]
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